Required attributes
The id, title, description, link, image_link, price and availability must be filled. An empty brand or gtin gets a warning.
Enter one product's values and see what to fix: empty required attributes, wrong price or availability formats, incomplete links and an invalid GTIN. It runs in your browser.
The id, title, description, link, image_link, price and availability must be filled. An empty brand or gtin gets a warning.
Titles over 150 characters fail and under 25 get a warning. Descriptions fail over 5,000 characters and get a warning under 60.
Price as an amount plus currency code, such as 699.00 EUR. Availability and condition must use one of Google's allowed values.
The link and image_link must be full URLs, ideally https://. The gtin is checked for length and check digit.
In Central
Central publishes your products to Google Merchant Center and checks each one against Google's rules first. Missing attributes are researched and verified, not left empty, and claims no source supports never reach the listing.
Instead of fixing rejected products one error at a time after the upload.
KitchenAid Artisan Stand Mixer 5KSM175, 4.8 l Stainless Steel Bowl, 10 Speeds, Empire Red
Kitchen > Small Appliances > Stand Mixers
Tilt-head lifts for access to the bowl and beater
Bowl capacity: 4.8 l
Something else on your mind? Talk to us.
No. The checker covers common format rules. Merchant Center also reviews policies, landing pages, images and category requirements, and it has the final say.
Not here. This tool checks one product at a time. Central checks every product in your catalog before it is sent to Merchant Center.
Google uses it to identify exactly which product you sell. A missing or wrong GTIN on a branded product can limit where it appears, and a valid check digit does not prove the code is yours.
No. All checks run in your browser.
Check codes for length and check digit.
Read more →Check one title against the limits of each channel.
Read more →Create product structured data from one record.
Read more →Count the bytes in your backend search terms.
Read more →Better titles that keep every fact.
Read more →Turn a product page URL into structured data.
Read more →Central completes, verifies and checks your whole catalog before it reaches Merchant Center. Your first 3 products are free.
Running a large catalog? Talk to us.