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Ingredients, allergens and origin, verified.

Shoppers check ingredients, allergens and origin. Central's agents read them from the pack and the producer, prove them with sources and hold every health claim they cannot prove.

Your first 3 products are free.

Lavazza Qualità OroGround coffee · 250 g pack
verified record
Format
Ground coffee
3 sources
Net weight
250 g
Your shop
Beans
Arabica
3 sources
Bean origin
Central and South America
2 sources
Roast
Medium
3 sources
Intensity
5 of 10
3 sources
Health claim
"Rich in antioxidants"
1 source

Your shop said whole beans. The pack photo and two sources say ground coffee, so it goes to review.

What shoppers and channels check first.

Supplier files usually cover the title, weight and EAN. These are the facts shoppers and regulators look for on every pack.

Ingredients and allergens

The ingredient list and the 14 EU allergens, taken from the pack or the producer, never written from memory.

Nutrition and quantity

Nutrition per 100 g, net quantity and serving size with their units, as printed on the label.

Origin and certifications

Country of origin, organic status and protected origin labels, published only when a source confirms them.

Health claims

Claims such as "rich in antioxidants" or "boosts energy" stay held until sources support them.

From a pack photo to a complete product page.

  1. Gather

    Agents read the producer, the retailers and your pack photos.

    Central starts from your shop or supplier sheet, then researches the producer and specialist retailers, and reads ingredients, allergens and nutrition from your pack photos.

    Supplier sheet
    LAVAZZA QUALITA ORO 250G
    Whole beans
    Producer page
    Arabica, Central and South America
    Medium roast, ground, 250 g
    Pack photo
    Ground coffee, 250 g, as printed
    Specialist retailer
    Intensity 5 of 10
    "Rich in antioxidants"

    Agents: producer, 3 retailers, 1 pack photo

  2. Ground

    Health claims are held until a source proves them.

    "Rich in antioxidants" or "boosts metabolism" stay out of your listings unless sources support them. Allergens are taken only from the pack or the producer, never guessed.

    Instead of copying health claims from a reseller's description.

    Claims checked for Qualità Oro
    • Arabica from Central and South Americaverified
    • Medium roast, intensity 5 of 10verified
    • Ground coffee, 250 gverified
    • "Rich in antioxidants"held
    • "Boosts your metabolism"held
  3. Write

    Product pages that tell shoppers how to use it.

    Titles, descriptions, FAQs and alt texts are written from the verified facts in every language you sell in, and shaped for each channel.

    Product content · written by CentralENITDEFR
    Lavazza Qualità Oro ground coffee, 250 g

    A medium roast of Arabica beans from Central and South America, sold ground in a 250 g pack and suited to moka pot, filter or French press.

    • Arabica from Central and South America
    • Medium roast, intensity 5 of 10
    • Ideal for: moka pot, filter or French press

One pack of coffee, before and after Central.

Typical supplier record

  • Title in capitals with pack codes
  • Ingredients and allergens only in a pack photo
  • Whole beans and ground mixed up
  • Health claims copied from resellers
  • One generic description in one language

Central's record

  • Clean title with format and weight
  • Ingredients and allergens as text, from the pack
  • Ground coffee, 250 g, with sources
  • Health claims held for your team
  • Content in every language you sell in

Questions from food and grocery teams.

Something else on your mind? Talk to us.

Does Central write allergen statements?

No. Allergens are taken only from the pack or the producer, with the source attached. If no source states them, the field stays empty for your team.

What happens to health and nutrition claims?

Claims like "rich in antioxidants" or "high in protein" are held until sources support them. Your team sees the evidence and decides what is published.

What happens when a recipe changes?

Update the fact once and Central flags every text that uses it, so titles, descriptions and FAQs are refreshed together.

Where does the content go?

Back to your shop, to Google Merchant Center and to eBay today. More marketplaces are coming soon.

Complete your grocery catalog.

Connect your shop and see your first products enriched. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.