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Ingredients, skin types and claims, verified.

Shoppers filter on ingredients, skin type and free-from claims. Central's agents find those facts, prove them with sources and hold every efficacy claim they cannot prove.

Your first 3 products are free.

CeraVe Moisturizing CreamFace and body moisturizer · 340 g tub
verified record
Size
340 g
Your PIM
Skin type
Dry to very dry
3 sources
Area
Face and body
3 sources
Key ingredients
3 ceramides, hyaluronic acid
3 sources
Fragrance
Fragrance-free
3 sources
INCI list
Full list, in label order
Label photo
Efficacy claim
"Heals eczema"
1 source

Your PIM said "for all skin types". Three sources say dry to very dry skin, so it goes to review.

What shoppers and channels check first.

Supplier files usually cover the title, size and EAN. These are the facts that decide which cream ends up in the basket.

Ingredients

The full INCI list in label order and the key ingredients shoppers search for, read from the brand and the pack.

Skin type and use

Skin type, application area and routine step, the filters shoppers use to narrow a long list of creams.

Free-from and certifications

Fragrance-free, vegan or cruelty-free, published only when a source confirms them.

Efficacy claims

Claims such as "clinically proven" or "anti-aging" stay held until sources support them.

From a supplier row to a complete product page.

  1. Gather

    Agents read the brand, the retailers and your pack photos.

    Central starts from your shop, PIM or supplier file, then researches the brand's pages and specialist retailers, and reads the ingredient list from your pack photos.

    Your PIM
    CERAVE MOIST CREAM 340G
    For all skin types
    Brand page
    3 essential ceramides
    Hyaluronic acid, fragrance-free
    Pack photo
    Full INCI list, in label order
    Specialist retailer
    Dry to very dry skin, face and body
    "Heals eczema"

    Agents: brand, 3 retailers, 1 pack photo

  2. Ground

    Efficacy claims are held until a source proves them.

    "Clinically proven" or "heals eczema" stay out of your listings unless sources support them. Your team sees each held claim with its evidence and decides what is published.

    Instead of publishing every claim on the supplier's sell sheet.

    Claims checked for CeraVe Moisturizing Cream
    • 3 essential ceramidesverified
    • Contains hyaluronic acidverified
    • Fragrance-freeverified
    • For face and bodyverified
    • "Clinically proven"held
    • "Heals eczema"held

  3. Write

    Product pages that answer the shopper's questions.

    Titles, descriptions, FAQs and image alt texts are written from the verified facts in every language you sell in, and shaped for each channel.

    Product content · written by CentralENDEFRIT
    CeraVe Moisturizing Cream for dry to very dry skin, 340 g

    A fragrance-free moisturizing cream for face and body, made with three essential ceramides and hyaluronic acid for dry to very dry skin.

    • 3 essential ceramides
    • Hyaluronic acid
    • Fragrance-free, for face and body

One moisturizer, before and after Central.

Typical supplier record

  • Title in capitals with size codes
  • Ingredient list only on the pack photo
  • "For all skin types" without a source
  • Efficacy claims copied from marketing copy
  • One generic description in one language

Central's record

  • Clean title with skin type and size
  • Full INCI list as text, in label order
  • Dry to very dry skin, with three sources
  • Efficacy claims held for your team
  • Content in every language you sell in

Questions from beauty teams.

Something else on your mind? Talk to us.

Can Central read the INCI list from pack photos?

Yes. Central reads facts from product images, including the ingredient list on the label, and keeps it in label order with the photo as its source.

What happens to claims like "anti-aging" or "clinically proven"?

They are held until sources support them. Your team sees the claim, the evidence and where it came from, and decides whether it is published.

Are vegan, cruelty-free and eco labels checked?

Yes. They are published only when sources confirm them. If a product carries the EU Ecolabel, Central confirms it in the official EU Ecolabel catalog.

Where does the content go?

Back to your shop, to Google Merchant Center and to eBay today. Amazon and TikTok Shop are coming soon.

More industries

Baby and kidsSafety standards and size ranges verified, safety claims held.Read more →Food and groceryIngredients and allergens from the pack, health claims held.Read more →Fashion and apparelFabric, fit and care, read from the label and proven by sources.Read more →

Complete your beauty catalog.

Connect your shop and see your first products enriched. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.