Appellation and origin
Appellation, region and producer, stated the way the label states them, never just "Spanish red".
Buyers filter on appellation, grape and vintage. Central's agents take them from the label and the producer, prove them with sources and hold every claim they cannot prove.
Your first 3 products are free.
Only one shop names the 2020 vintage. It stays held until your label photo or the producer confirms it.
Supplier files usually cover the title, price and bottle size. These are the facts a wine buyer reads before anything else.
Appellation, region and producer, stated the way the label states them, never just "Spanish red".
The vintage of the lot you sell and its grape varieties, never carried over from an older listing.
Alcohol content, bottle volume and the sulfite statement, taken from the label of the bottle you sell.
Health claims stay held. Scores and awards are published only for the exact vintage a source names.
Gather
Central starts from your shop or supplier file, then researches the producer, specialist retailers and independent reviews, and reads the label of the bottle you actually sell.
Agents: producer, 3 retailers, 1 label photo
Ground
A vintage that only one shop names stays held until the label or the producer confirms it. "Good for your heart" or "legendary vintage" stay out of your listings unless sources support them.
Instead of carrying last year's vintage into this year's listing.
Write
Titles, descriptions, FAQs and alt texts are written from the verified facts in every language you sell in, and shaped for each channel.
A red wine from DO Ribera del Duero in Castilla y León, Spain, made from Tinto Fino, the local name for Tempranillo.
Something else on your mind? Talk to us.
Each vintage is treated as its own record. The year comes from the label or the producer, and tasting notes or scores are never carried over from an older lot.
Update the vintage once and Central flags every text that uses it, so titles, descriptions and FAQs are refreshed together.
From the label or the producer, as printed, with the source attached. If no source states them, the fields stay empty for your team.
Back to your shop and to Google Merchant Center today, where each channel's alcohol policies apply. More marketplaces are coming soon.
Connect your shop and see your first wines enriched. Your first 3 products are free.
Running a large catalog? Talk to us.