Keep your PIM and add Central
Models, workflows and approvals stay in your PIM. Central fills the empty attributes and writes the content. With Akeneo, it writes straight back.
A PIM organizes known data. Central finds and proves the rest.
Keep your PIM for structure, workflows and approvals. Central's agents research the facts it is missing, attach a source to every value and write the content in every language.
Your first 3 products are free.
Smeg TSF01 toasterPIM family: toasters · cream
verified record- Brand
- Smeg Your PIM
- Model
- TSF01 Your PIM
- Color
- Cream Your PIM
- Power
- 950 W 3 sources
- Browning levels
- 6 2 sources
- Functions
- Reheat, defrost, bagel 2 sources
- Style
- 50's retro 2 sources
- Claim
- "Toasts evenly every time" 1 source
4 attributes added from 3 sources. 1 claim held for review.
The comparison in three sentences.
A PIM structures, governs and distributes the product data your team puts into it. Central is an AI product content data layer: its agents find the facts that data is missing, prove them and write the content. Teams with a PIM keep it and add Central, and teams without one can start with Central.
Keep your PIM, add Central, or start without one.
Start without a PIM
Running on a shop and spreadsheets? Central can hold the verified record and publish to your shop and channels directly.
Pilot on one family
Pick one product family with gaps, run Central on it and compare: new attributes, held claims and content ready to publish.
What each one is built for.
A PIM is strong at governance. Central is built to complete and prove the data, then write from it.
| What it takes | PIM systems |  Central AI |
|---|---|---|
| Structures and governs product data | Their core strength | Works with your model as it is |
| Knows what complete means per category | You define completeness rules | Category knowledge built in |
| Finds missing facts on the web | Not their focus | Agents research every product |
| A source on every value | Depends on your process | Sources and confidence per fact |
| Holds unproven claims back | Through review workflows | Held until sources agree |
| Writes content in every language | Depends on your setup | Grounded in the verified facts |
| Publishes listings to channels | Through connectors | Google Merchant Center and eBay today |
How Central works with a PIM.
Read
Central reads your PIM data as it is.
Akeneo connects directly. For other PIMs, Central works with exports, spreadsheets or the shop your PIM feeds. Either way, it knows what a complete record needs in each category.
Your PIM SMEG TSF01 CREAM
Power: emptyManufacturer page 950 W, 6 browning levels
Reheat, defrost, bagelSpecialist retailer 2 slices, 950 W
Removable crumb trayIndependent review Retro look, small footprintAgents: manufacturer, 3 retailers, 2 reviews
Answer
Complete data answers the questions buyers ask.
AI shopping assistants shortlist products whose data confirms what the buyer needs. Central's record and content carry those facts to your shop and channels.
Instead of hoping thin records are enough for AI assistants.
I need a 2-slice toaster with bagel and defrost settings, in a retro style.
Checks product datacentral.verified product data- 2 slices2 slots, 950 W
- Bagel settingBagel function
- DefrostDefrost function
- Retro style50's style design
The Smeg TSF01 fits: two slices, bagel and defrost functions and a 50's style design.
Smeg TSF01Matches every need4 of 4 confirmed
Try it on one product family.
Bring your data
Connect Akeneo or your shop, or upload a PIM export.
Let the agents enrich it
Central researches every product and proves each value.
Review what Central flagged
Conflicts and held claims wait for your team. Everything else is ready.
Write back and publish
Send results to Akeneo or your shop, or publish to Google Merchant Center and eBay.
Questions about Central and PIM systems.
Something else on your mind? Talk to us.
Do I need a PIM to use Central?
No. Central works with your shop or a spreadsheet. If you already run a PIM, Central works next to it.
Which PIMs does Central connect to?
Akeneo connects directly today, and a Pimcore connector is coming soon. For other PIMs, Central works with exports, spreadsheets or the shop your PIM feeds.
How is this different from a PIM's completeness score?
A completeness score shows which fields are empty. Central fills them: its agents research each value, prove it with sources and hold what they cannot prove.
Will Central overwrite values in my PIM?
No. Your values stay as they are. When sources disagree, Central flags the conflict for your team instead of changing anything.
How do I start?
Connect your shop or Akeneo, or upload an export, and run Central on one family. Your first 3 products are free.
More comparisons
Complete the data your PIM holds.
Connect your catalog and see your first products completed. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.