Safety standard
The exact standard (i-Size R129 for car seats, EN 1888 for strollers, EN 71 for toys), with the source that states it.
Parents check the safety standard, the size range and what is in the box. Central's agents find those facts, prove them with sources and hold every safety claim they cannot prove.
Your first 3 products are free.
Your shop listed a 15 kg limit. Three sources say 13 kg, so it goes to review.
Supplier files usually cover the title, price and EAN. These are the facts parents look for before they trust a product with their child.
The exact standard (i-Size R129 for car seats, EN 1888 for strollers, EN 71 for toys), with the source that states it.
Child height, weight and age limits with their units, stated the way the standard defines them, never just "for newborns".
Fabric composition and declarations such as BPA-free or OEKO-TEX, published only when a source confirms them.
Base, inserts and canopy listed item by item, plus stroller and vehicle compatibility, the questions parents ask first.
Gather
Central starts from your shop or supplier file, then researches the manufacturer page, specialist retailers and reviews. EU Safety Gate alerts and US CPSC recalls that match a product go to your team for review.
Agents: manufacturer, 3 retailers, 2 safety databases
Ground
"Safest seat" or "fits every car" stay out of your listings unless sources prove them. Approvals are stored with the exact standard. Safety alerts go to your team, never into a listing as facts.
Instead of repeating safety claims from a supplier's marketing copy.
Write
Titles, descriptions, FAQs and fit guidance (who the product is for, and who it is not for) are written from the verified facts in every language you sell in.
An i-Size infant car seat for children 40 to 87 cm tall and up to 13 kg. It is used rear-facing and rotates 360° on its base.
Something else on your mind? Talk to us.
Only with the exact standard and a source that states it. If sources disagree, or only one makes the claim, it is held for your team instead of published.
Central checks EU Safety Gate alerts and US CPSC recalls and shows matches to your team for review. Alerts are never published as product facts.
Yes. Central knows what a complete record needs in each category, from EN 1888 for strollers and EN 71 for toys to fabric composition for textiles.
Back to your shop, to Google Merchant Center and to eBay today. Amazon and OTTO are coming soon.
Connect your shop and see your first products enriched. Your first 3 products are free.
Running a large catalog? Talk to us.