Titles and descriptions
Written from verified facts in the order shoppers search: brand, product, key specs and variant.
Complete Google listings, checked before they ship.
Central fills the attributes Google matches shoppers on, from verified facts. It checks Merchant Center rules first, publishes to your account and shows Google's status for every product.
Your first 3 products are free.
Google Merchant CenterAll rules passed- titlerewritten
KitchenAid Artisan Tilt-Head Stand Mixer, 4.8 l, Empire Red
- product_highlightadded
10 speeds, from a slow stir to a fast whip
- product_detailadded
Bowl capacity: 4.8 l
- google_product_categoryadded
Kitchen Appliances > Food Mixers & Blenders
Google can only show what your data says.
Shoppers search Google with specific needs, and Google matches them on your titles, attributes and categories. Thin data means fewer matches. Wrong data means disapprovals. Central fixes the data before it reaches Google.
What Central sends to Google.
Attributes and details
Product highlights, product details, category and variant attributes, filled for every product.
Your identifiers and prices
GTIN, MPN, brand, prices and stock come from your data. Central never invents them.
Variants grouped
Sizes and colors go out as one item group, each variant with its own attributes and images.
From your catalog to an approved listing.
Check first
Google's rules, checked before anything is sent.
Title and description limits, promotional wording, identifiers and category: Central checks the rules it can check before publishing and holds back what would fail.
Checks before publishing
- Title within Google's limitverified
- Category matched to Google's taxonomyverified
- GTIN and brand from your dataverified
- "Free shipping" in the titleheld
Status
See what Google accepted.
After publishing, Central reads back each product's status from Google and explains its issues in plain words, so you know what is live and what needs a fix.
Instead of digging through Merchant Center diagnostics product by product.
Status from Google
- Artisan, Empire Red: approvedverified
- Artisan, Almond Cream: approvedverified
- Artisan, Onyx Black: approvedverified
- Artisan, Pistachio: GTIN missing in your datamissing
The same product, before and after Central.
✕Your listing today
- Title: "KitchenAid Mixer Red"
- No product highlights
- No product details
- Category left to Google
✓With Central
- Title with brand, model, capacity and color
- Highlights from verified facts
- Details for capacity, power and speeds
- Category matched for every product
Live in four steps.
Connect with Google
Sign in with Google and choose your Merchant Center account. Central checks its setup first.
Check readiness
See which products are ready and which miss facts Google needs.
Review the flags
Decide conflicts and held claims. Everything else is ready to go.
Publish
Central publishes to your account and reads back Google's status.
Questions about Google Merchant Center.
Something else on your mind? Talk to us.
Does Central replace Google's review?
No. Google still reviews every product. Central checks the rules it can check before publishing, so issues show up in Central first.
Which data stays mine?
Prices, stock, identifiers such as GTIN, and product links always come from your shop or product feed. Central never invents them.
Do free listings and Shopping ads use these listings?
Both read the products in your Merchant Center account, so the same complete listings serve both.
How is Google Merchant Center priced?
As a channel add-on per month, by the number of active products, on any paid plan. Writing and refreshing listings uses tokens from your plan.
How do listings stay current?
When a fact changes, Central flags every listing that uses it. Choose automatic refresh or refresh on request in your channel settings.
More channels
Complete your Google listings.
Connect your shop and see your first products ready for Merchant Center. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.