Keep Jasper for campaigns
Ads, emails, blogs and launch copy stay where your brand voice lives. Product facts and product pages move to a record you can check.
Jasper writes campaigns. Central writes product pages you can prove.
Keep Jasper for campaigns, ads and emails. For product pages, Central's agents research every product, prove each fact and write content where every claim has a source.
Your first 3 products are free.
Sony WH-1000XM5Wireless noise canceling headphones · silver
verified record- Brand
- Sony Your shop
- Color
- Silver Your shop
- Battery
- 30 h with noise canceling 3 sources
- Quick charge
- 3 min for 3 h playback 2 sources
- Weight
- 250 g 2 sources
- Multipoint
- 2 devices 2 sources
- Claim
- "Silences any cabin" 1 source
The campaign line stays in the campaign. Product pages get the proven facts.
The comparison in three sentences.
Jasper is an AI marketing platform: it helps teams write on-brand campaigns, ads, blogs and emails from briefs and brand guidelines. Central is an AI product content data layer: its agents research every product, prove each fact and write the product content. Many teams use Jasper for campaigns and Central for the catalog.
Keep Jasper, add Central, or switch.
Switch product pages to Central
If product descriptions start from pasted notes, Central can take over, researching and proving each fact before it writes.
Pilot on one category
Run Central on products your team wrote with Jasper and compare: facts added, claims held and texts that change.
What each one is built for.
Jasper is strong at on-brand marketing copy. Central is built to research and prove product facts, then write from them.
| What it takes |  Jasper |  Central AI |
|---|---|---|
| Writes product descriptions | From the facts you give it | From facts the agents prove |
| Researches each product | Depends on the facts you supply | Agents research every product |
| A source for every claim | Not its focus | Every sentence traces to a source |
| Holds unproven claims back | Depends on your review | Held until sources agree |
| Runs across a whole catalog | Depends on your setup | One click for every product |
| Shapes content for each channel | Through templates and prompts | Checked against channel rules |
How Jasper and Central fit together.
Prove
Marketing lines get checked before they become product claims.
Central reads your current product texts as they are and checks each claim against independent sources. What only one source says is held for your team.
Claims in the current product page
- 30 h battery with noise cancelingverified
- 3 min charge for 3 h playbackverified
- Connects to 2 devices at onceverified
- Weighs 250 gverified
- "Silences any cabin"held
- Water resistance ratingmissing
Write
Product pages come from the proven record.
Titles, descriptions, selling points and FAQs are written from the verified facts in every language you sell in. Your campaigns can quote the same facts.
Instead of pasting spec notes into a writing tool and hoping they are current.
Sony WH-1000XM5 wireless noise canceling headphones, silver
Up to 30 hours with noise canceling, a 3-minute charge for 3 hours of playback and multipoint for two devices, at 250 g.
- 30 h with noise canceling
- 3 min charge, 3 h playback
- Multipoint for 2 devices
Try it on one category.
Connect your shop
Connect Shopify or WooCommerce, or upload a spreadsheet.
Enrich the products
Agents find the missing facts and attach sources to each one.
Compare the claims
See which claims in your current pages held up and which were held back.
Publish
Send the content back to your shop or publish to Google Merchant Center and eBay.
Questions about Central and Jasper.
Something else on your mind? Talk to us.
Should we stop using Jasper?
No. Keep it for campaigns, ads, blogs and emails. Central takes over product facts and product pages, where every claim must hold up.
Can our campaign copy use Central's facts?
Yes. Every verified fact shows its sources, so your marketing team can quote it with confidence.
What happens to claims no source supports?
They are held, not published, until your team decides. Product pages and listings carry only what sources prove.
Does Central write in every language?
Yes, every language you sell in, each written from the same verified facts.
How do I start?
Connect your shop and run Central on one category. Your first 3 products are free.
More comparisons
Product pages you can prove.
Connect your shop and see your first products written from verified facts. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.