Keep inriver and add Central
Entities, relationships and workflows stay in inriver. Central works from its exports and fills the attributes your records still miss.
inriver structures product information. Central completes it.
Keep inriver for your data model, relationships and syndication. Central's agents research what your products and accessories are missing, prove each value and write the content.
Your first 3 products are free.
KitchenAid Artisan stand mixer5KSM175 · tilt-head · empire red
verified record- Brand
- KitchenAid inriver export
- Model
- 5KSM175 inriver export
- Bowl
- 4.8 l stainless steel 3 sources
- Power
- 300 W 2 sources
- Speeds
- 10 2 sources
- In the box
- Flat beater, whisk, dough hook 2 sources
- Claim
- "Kneads any dough" 1 source
4 attributes added from 4 sources. 1 claim held for review.
The comparison in three sentences.
inriver is a PIM: it models products, their relationships and workflows, and syndicates content to retailers and marketplaces. Central is an AI product content data layer: its agents find the facts your records are missing, prove them and write the content. Most teams keep inriver and use Central next to it.
Keep inriver, add Central, or start with Central.
Start with Central
No PIM yet? Central can hold the verified record and publish to your shop, Google Merchant Center and eBay directly.
Pilot on one product line
Export one line with its accessories, run Central on it and compare: new attributes, held claims and content ready to use.
What each one is built for.
inriver is strong at structure and relationships. Central is built to complete and prove the data, then write from it.
| What it takes |  inriver |  Central AI |
|---|---|---|
| Models products and relationships | Its core strength | Reads your exports as they are |
| Finds missing facts on the web | Not its focus | Agents research every product |
| A source on every value | Depends on your process | Sources and confidence per fact |
| Holds unproven claims back | Through your workflows | Held until sources agree |
| Writes content in every language | Depends on your setup | Grounded in the verified facts |
| Syndicates content to channels | Through its syndication tools | Google Merchant Center and eBay today |
How Central works with inriver.
Read
Central works from your inriver exports.
Upload an export as Excel or CSV, or connect the shop it feeds. Central knows which attributes a complete record needs in each category, for products and accessories alike.
- Products and accessories in one run
- Your values are never overwritten
Stand mixers · what the export has
- Brand, model, colorverified
- Bowl capacity and materialmissing
- Powermissing
- Speedsmissing
- In the boxmissing
- "Kneads any dough"held
Write
Verified content for every product and market.
Descriptions, selling points and FAQs are written from the proven facts in every language you sell in. Central sends them to your shop, Google Merchant Center and eBay.
Instead of researching every accessory spec by hand.
KitchenAid Artisan 5KSM175 tilt-head stand mixer
The Artisan mixes in a 4.8 l stainless steel bowl with 10 speeds and a 300 W motor, and comes with a flat beater, whisk and dough hook.
- 4.8 l stainless steel bowl
- 10 speeds, 300 W
- Flat beater, whisk and dough hook
Try it on one product line.
Export one line
Upload an inriver export as Excel or CSV, or connect your shop.
Let the agents enrich it
Central researches every product and accessory and proves each value.
Review the exceptions
Only conflicts and unproven claims need a human. The rest is ready.
Publish the results
Send content to your shop, Google Merchant Center and eBay.
Questions about Central and inriver.
Something else on your mind? Talk to us.
Do I have to replace inriver?
No. inriver stays your system for the data model, relationships and syndication. Central completes the data and writes the content next to it.
Is there a direct inriver connector?
No. Central works with inriver exports, spreadsheets or the shop your data feeds. Results go to your shop, Google Merchant Center and eBay.
Does Central handle accessories and spare parts?
Yes. Each one is researched like any other product, with its own sources and confidence.
Will Central overwrite values my team entered?
No. Your values stay as they are. When sources disagree, Central flags the conflict for your team instead of changing anything.
How do I start?
Upload an export of one product line and run Central on it. Your first 3 products are free.
More comparisons
Complete the records inriver holds.
Upload an export and see your first products completed. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.