Only verified claims ship.

The old catalog workflow is breaking.

Every e-commerce team knows the mess. Supplier files arrive half-empty. Product pages repeat the same manufacturer paragraph. Dimensions conflict across sources. A marketplace wants a different title. A buyer asks whether the product fits, and the answer is buried somewhere nobody has time to look.

That was already too much work for a human team. Then the buyer changed.

AI shopping changed the buying surface.

AI assistants do not admire a nice paragraph. They read product facts and structured data and recommend what they can understand and trust. If the record is thin, they move on. If claims are unsupported, they drop them.

More generation is not the answer. More truth is.

AI can write a beautiful lie. So we put verification in front of every output.

Central starts before the copy, with the product record: the facts, their sources, the confidence, the conflicts and your team's decisions.

A description should not invent a feature because it sounds useful. A listing should not repeat a claim because it was in last year's spreadsheet. A page should not show a certification, a material or a health claim unless the record supports it.

Our rule.

• Sources agree: Central uses the fact, with its sources and confidence attached.
• Your data has authority: Central keeps it. Your own data is never overwritten.
• Sources conflict: Central shows the conflict and your team decides.
• No proof: Central holds the claim back. Uncertainty protects the buyer from a confident lie.

What we will not automate.

We automate the grind: gather, ground, write, picture and ship. We will not automate brand positioning, merchandising strategy, sensitive claims, the choice of channels, or the moment when business context outranks source agreement. Judgment stays with your team.

Your next customer may not be human. We are building Central for the catalog that customer will read.Ian Schäfer, founder