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Fabric, fit and care, verified.

Shoppers filter on fabric, fit and care, and channels ask for color, size and gender. Central's agents find those facts, prove them with sources and write them into every listing.

Your first 3 products are free.

Arc'teryx Beta LT JacketMen's hardshell jacket · black · M
verified record
Membrane
3-layer GORE-TEX
3 sources
Face fabric
Nylon
2 sources
Weight
395 g in size M
3 sources
Length
Hip length
2 sources
Hood
Helmet-compatible
3 sources
Care
Machine washable
Label photo
Sizes
XS to XXL
Your shop
Green claim
"Eco-friendly"
1 source

Two retailers say trim fit, one says regular. The fit goes to your team with the evidence.

What shoppers and channels filter on.

Supplier files usually cover the title, color and size. These are the facts that decide the sale, and whether the item comes back.

Fabric and membrane

Fiber composition, membrane and fabric weight, read from the label and the brand, never guessed from the product name.

Fit and size

Fit, length and sizes per region, so the size filter and the size guide say the same thing.

Care

Care symbols and plain-language care instructions, read from the care label in your product photos.

Origin and certifications

Country of origin per SKU and certifications such as GOTS or OEKO-TEX, published only when a source confirms them.

From a style code to a complete listing.

  1. Gather

    Agents read the brand, the retailers and your label photos.

    Central starts from your shop or supplier file, then researches the brand page, specialist retailers and reviews, and reads care and composition labels from your product photos.

    Your shop
    ARCTERYX BETA LT JKT M BLK
    Waterproof softshell
    Brand page
    3L GORE-TEX, nylon face fabric
    395 g in size M, hip length
    Care label photo
    Care symbols read from the label
    Specialist retailers
    Two retailers: trim fit
    One retailer: regular fit

    Agents: brand, 3 retailers, 2 reviews, 1 label photo

  2. Ground

    Green claims need a certificate, not a slogan.

    "Eco-friendly" or "sustainable" stay out of your listings unless a certificate or independent source supports them. When retailers disagree on fit, your team sees every source and decides.

    Instead of publishing green claims no one can back up.

    Claims checked for the Beta LT
    • 3-layer GORE-TEX membraneverified
    • 395 g in size Mverified
    • Helmet-compatible hoodverified
    • Hip lengthverified
    • Trim or regular fit, sources differheld
    • "Eco-friendly"held
    • "Breathable in any weather"held

  3. Write

    Listings with every attribute the channel asks for.

    Titles, descriptions and size guidance are written from the verified facts in every language you sell in. Color, size, gender and age group are filled for Google Merchant Center.

    Google Merchant CenterAll rules passed
    titlerewritten

    Arc'teryx Beta LT Jacket Men's, 3-Layer GORE-TEX, Helmet-Compatible Hood, Black

    colorrewritten

    Black

    genderadded

    male

    age_groupadded

    adult

    product_highlightadded

    Hip-length 3-layer GORE-TEX shell

One jacket, before and after Central.

Typical supplier record

  • Title with codes and abbreviations
  • "Softshell" for a GORE-TEX hardshell
  • Composition and weight missing
  • Care only as symbols in a photo
  • "Eco-friendly" with no certificate
  • One generic description in one language

Central's record

  • Clean title shaped for each channel
  • 3-layer GORE-TEX, with three sources
  • Weight in grams for a stated size
  • Care in plain words, read from the label
  • Green claims held until a certificate proves them
  • Content in every language you sell in

Questions from fashion teams.

Something else on your mind? Talk to us.

Can Central read care labels and composition tags?

Yes. Central reads facts from product images, such as the care label and the composition tag, and keeps the photo as the source.

How does Central handle sizes across markets?

Size ranges and measurements are stored per product and written into your size guide copy, in every language you sell in. Studio Shots then shows the garment on a virtual model.

How are sustainability claims handled?

Certifications such as GOTS, OEKO-TEX or the EU Ecolabel are published only when a source confirms them. Claims like "eco-friendly" stay held until something specific backs them.

Where does the content go?

Back to your shop, to Google Merchant Center and to eBay today. Zalando and GLAMI are coming soon.

More industries

Sports and outdoorWeight, drop and waterproof ratings, verified.Read more →Baby and kidsSafety standards and size ranges verified, safety claims held.Read more →Beauty and cosmeticsIngredients and skin types verified, efficacy claims held until proven.Read more →

Complete your fashion catalog.

Connect your shop and see your first styles enriched. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.