Keep Salsify and add Central
Retailer requirements, syndication and digital shelf work stay in Salsify. Central works from its exports and proves the facts behind your content.
Salsify syndicates product content. Central proves the facts first.
Keep Salsify for retailer syndication and the digital shelf. Central's agents research what your products are missing, attach a source to every value and write the content.
Your first 3 products are free.
CeraVe Moisturizing CreamFace and body cream · 454 g jar
verified record- Brand
- CeraVe Salsify export
- Size
- 454 g Salsify export
- Ceramides
- 1, 3 and 6-II 3 sources
- Hyaluronic acid
- Yes 3 sources
- Fragrance
- Fragrance-free 2 sources
- Skin type
- Dry skin 2 sources
- Non-comedogenic
- Yes 2 sources
- Claim
- "Suits all skin types" 1 source
5 attributes added from 4 sources. 1 claim held for your team to decide.
The comparison in three sentences.
Salsify is a product experience platform: it manages product content and syndicates it to retailers and marketplaces in the format each one needs. Central is an AI product content data layer: its agents find the facts that content is missing, prove them and write from them. Many brands keep Salsify and add Central for the facts.
Keep Salsify, add Central, or start with Central.
Start with Central
Selling mainly through your shop, Google and eBay? Central can hold the verified record and publish there directly.
Pilot on one category
Export one category retailers keep flagging, run Central on it and compare: facts added, claims held, content ready.
What each one is built for.
Salsify is strong at retailer syndication. Central is built to complete and prove the data, then write from it.
| What it takes |  Salsify |  Central AI |
|---|---|---|
| Publishes content to channels | Many retailers, its core job | Google Merchant Center and eBay today |
| Finds missing facts on the web | Not its focus | Agents research every product |
| A source on every value | Depends on your process | Sources and confidence per fact |
| Holds unproven claims back | Through your review workflow | Held until sources agree |
| Writes content in every language | Depends on your setup | Grounded in the verified facts |
| Flags texts when a fact changes | Depends on your workflow | Every affected text is flagged |
How Central works with Salsify.
Prove
Every fact behind your content gets a source.
Upload a Salsify export, or connect the shop it feeds. Central checks each value against independent sources and holds claims only one source makes.
Moisturizing cream · claims checked
- Ceramides 1, 3 and 6-IIverified
- Hyaluronic acidverified
- Fragrance-freeverified
- Non-comedogenicverified
- "Suits all skin types"held
Write
Content written from proven facts, in every language.
Descriptions, selling points and FAQs are written from the verified record in every language you sell in, and go to your shop, Google Merchant Center and eBay.
Instead of publishing claims no one has checked.
CeraVe Moisturizing Cream for dry skin, 454 g
A fragrance-free cream with ceramides 1, 3 and 6-II and hyaluronic acid, non-comedogenic and made for dry skin.
- Ceramides 1, 3 and 6-II
- Hyaluronic acid
- Fragrance-free, non-comedogenic
Try it on one category.
Export one category
Upload a Salsify export as Excel or CSV, or connect your shop.
Let the agents enrich it
Central researches every product and proves each value.
Review what Central flagged
Conflicts and held claims wait for your team. Everything else is ready.
Publish the results
Send content to your shop, Google Merchant Center and eBay.
Questions about Central and Salsify.
Something else on your mind? Talk to us.
Do I have to replace Salsify?
No. Salsify stays your system for retailer syndication and the digital shelf. Central proves the facts and writes the content next to it.
Can Central write back into Salsify?
There is no direct Salsify connector. Central works with Salsify exports or the shop your content feeds, and writes back to Shopify, WooCommerce and Akeneo.
What happens to claims no source supports?
They are held for your team instead of being published, so your product pages and listings carry only proven claims.
Which languages does Central write?
Every language you sell in, each written from the same verified facts.
How do I start?
Upload an export of one category and run Central on it. Your first 3 products are free.
More comparisons
Prove the facts before they travel.
Upload an export and see your first products completed. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.