No copy briefs
The brand guide replaces the brief, once for every product and channel.
On-brand product content, without a copywriter.
Central learns your brand voice from your website and guidelines, proves every fact and writes every product text in your tone, in every language and channel. No briefs, no spec hunting.
Your first 3 products are free.
Tintafina Ribera del Duero 2021, red wine, 75 cl
Our red grows in the Ribera del Duero DO, made mainly from Tinta Fina, the local Tempranillo. Pour it at 16 to 18 °C and take your time.
- Ribera del Duero DO
- Tinta Fina (Tempranillo)
- 75 cl bottle, vintage 2021
The comparison in three sentences.
A copywriter turns a brief into good copy, one product at a time. Central learns your brand voice once, proves every fact and writes every product text in that voice, in every language and channel. Your team approves the voice and reviews only what needs a human.
What each one brings.
Both can write in your voice. Only one researches every fact and covers your whole catalog in every language and channel.
| What it takes | Copywriters |  Central AI |
|---|---|---|
| Writes in your brand voice | From a brief | From your approved brand guide |
| Researches product facts | Takes time away from writing | Agents research every product |
| A source for every claim | Depends on the brief | Every claim traces to a source |
| Holds unproven claims back | Depends on their checks | Held until sources agree |
| Your whole catalog | A few products a day | Every product in one run |
| Every language and channel | Depends on your team | Same voice in each one |
| Updates when a fact changes | Usually a new brief | Every affected text is flagged |
How Central replaces the brief.
Voice
Your brand voice, learned once.
Central reads your website and brand guidelines and proposes a voice profile: register, rhythm, personality, the words you use and avoid, and examples. You approve it once, and every text follows it.
- Proposed from your website during setup
- Only approved sections are used
- One guide for every brand you sell
TiTintafinaOwn brand · brand guidereadyVoice profile
- Register
- Warm and knowing, never stiff
- Rhythm
- Short sentences, one idea each
- Personality
- Generous, rooted, precise
Preferred wordspoursharetable
Words to avoidluxuryexclusiveelixirWrite like thisPour it slowly. Share it at a long table.
Never like this
An exclusive luxury experience for true connoisseurs!Facts
Every sentence from a proven fact.
Agents research every product and prove each fact with its sources. Claims only one source makes are held, so a confident tone never carries an unproven claim.
Tintafina Ribera del Duero · facts
- Ribera del Duero DOverified
- Main grape: Tinta Finaverified
- Vintage 2021, 75 clverified
- Serve at 16 to 18 °Cverified
- Oak agingmissing
- "Gold medal winner"held
Scale
Every product, language and channel.
Central writes descriptions, FAQs, SEO fields and channel listings for your whole catalog in one run, each in your voice. When a fact changes, every text that uses it is flagged for a refresh.
Instead of briefing writers product by product.
Tintafina Ribera del Duero 2021, Rotwein, 75 cl
Unser Rotwein wächst in der Ribera del Duero DO, vor allem aus Tinta Fina, dem Tempranillo der Region. Bei 16 bis 18 °C servieren und sich Zeit lassen.
What changes for your team.
No spec hunting
Agents research and prove every fact before a word is written.
Review, not rewrite
Your team approves the voice and checks only what needs a human.
Try it on one category.
Connect your shop
Central finds your brand on your website and proposes its voice.
Approve your voice
Review the brand guide, edit anything and approve what fits.
Let the agents write
Central researches every product and writes every text in your voice.
Publish
Send the content to your shop or publish to Google Merchant Center and eBay.
Questions about Central and copywriters.
Something else on your mind? Talk to us.
Do we still need a copywriter for product content?
No. Central writes every product text in your approved brand voice, from verified facts. Your team approves the voice and makes the final call.
How does Central learn our voice?
During setup it reads your website and proposes your brand's voice. You can add brand guidelines as a PDF and edit anything; only approved sections are used.
Can the brand voice add claims?
No. The voice sets how a text sounds, never what it states. Every fact comes from the verified record, and unproven claims are held.
Can we still edit the texts?
Yes. Your edits are kept and published as you wrote them.
How do I start?
Connect your shop and run Central on one category. Your first 3 products are free.
More comparisons
Your brand voice on every product.
Connect your shop and see your first products written in your voice. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.