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Know which products are ready, blocked or waiting for review.

Central's agents complete and prove every product, check it against each channel's rules and show what is left to do. One click runs it across the whole catalog.

Your first 3 products are free.

KitchenAid Artisan stand mixer5KSM175PS · empire red · your shop
verified record
Brand
KitchenAid
Your shop
Price
€649.00
Product feed
Bowl capacity
4.8 l
3 sources
Power
300 W
2 sources
Speeds
10
2 sources
GTIN
missing
Dishwasher-safe
Bowl, flat beater
1 source

Ready for your shop. Blocked for Google Merchant Center until the GTIN is found. 1 claim waiting for review.

The whole catalog, sorted by what is left to do.

No more guessing which products are finished. Every product has a clear status, and every open item names its reason.

The state of every product

Ready, blocked or waiting for review, with the reason, for every product in the catalog.

One click for the whole catalog

Run Central across every product at once, and enrich new products as they arrive.

A short review list

Only conflicts with your data and claims no second source supports reach your team. Everything else flows through.

Changes traced to every text

When a fact changes, Central flags every title, description and FAQ that uses it, so nothing goes stale.

How it works for your operations team.

  1. Connect

    Bring in the catalog as it is.

    Connect Shopify, WooCommerce or Akeneo, upload Excel or CSV files, and add a product feed for prices and stock. Central reads it all without a mapping project.

    • Shopify, WooCommerce, Akeneo, Excel, CSV and Google Drive
    • Prices and stock from your product feed
    Your shop
    KITCHENAID ARTISAN MIXER RED
    Model 5KSM175PS
    Product feed
    Price €649.00
    In stock: 12
    Manufacturer page
    4.8 l stainless steel bowl
    300 W, 10 speeds
    Specialist retailer
    Tilt-head design
    Bowl capacity 4.8 l

    Agents fill the gaps across every product

  2. Review

    Only real decisions reach your team.

    Values that independent sources agree on go straight into the record. Conflicts with your data and claims only one source makes wait in one review list, each with its evidence.

    Instead of checking every enriched value by hand before anything can go live.

    Review list for the Artisan mixer
    • 4.8 l bowl, 3 sources agreeverified
    • 300 W and 10 speedsverified
    • "All parts dishwasher-safe"held
    • GTIN not found yetmissing

  3. Track

    Every blocker names its cause.

    Each product shows where it stands for your shop, Google Merchant Center and eBay. A blocked listing names the missing field, so the fix is clear before anything is sent.

    Google Merchant CenterBlocked: 1 required field missing
    titlerewritten

    KitchenAid Artisan Tilt-Head Stand Mixer 5KSM175PS, 4.8 l, 300 W, Empire Red

    product_highlightadded

    10 speeds with a 4.8 l stainless steel bowl

    availability

    in_stock, from your product feed

    gtin

    Missing, required for this product

Your catalog, before and after.

Today

  • A catalog in unknown shape
  • Gaps found when a channel rejects a listing
  • Every enriched value checked by hand
  • Specs researched one product at a time
  • Old values left in texts after a change

With Central

  • Every product ready, blocked or waiting for review
  • Missing fields named before anything is sent
  • Only conflicts and unproven claims reviewed
  • One click runs the whole catalog
  • Texts that use a changed fact flagged for refresh

From the whole catalog to a short list.

  1. Connect your catalog

    Your shop, Akeneo or spreadsheets, plus a product feed for prices and stock.

  2. Run it in one click

    Agents research, verify and write every product in one run.

  3. Work the short list

    Only blocked products and flagged claims need your team.

  4. Publish

    To your shop, Google Merchant Center and eBay.

Questions from operations teams.

Something else on your mind? Talk to us.

What decides whether a product needs review?

Values that independent sources agree on can go straight through. Conflicts with your own data and claims that only one source makes wait for your team, with the evidence attached.

Can we run Central on the whole catalog at once?

Yes. One click runs Central across every product, and new products can be enriched as they arrive.

What happens when a fact changes?

Central flags every title, description and FAQ that uses the changed fact, in every language, so you can refresh them in one run.

Do we need a PIM?

No. Central works from your shop or spreadsheets, and it also works beside a PIM such as Akeneo.

More solutions

For marketplace sellersListings shaped for each marketplace's rules.Read more →For PIM and data teamsAn evidence layer beside your PIM.Read more →For agenciesRepeatable catalog work for every client.Read more →

Turn your catalog into a short list.

Connect your shop and see your first products enriched and sorted. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.