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Complete, proven product data for every retailer you sell through.

Central's agents complete every product from your own data and the web, prove each fact with sources and write the content in every language. Your own values stay the authority.

Your first 3 products are free.

Sony WH-1000XM5Wireless headphones · black · your PIM
verified record
Brand
Sony
Your PIM
Battery
30 h with noise canceling
Your PIM
Weight
250 g
3 sources
Driver
30 mm
2 sources
Codecs
LDAC, AAC, SBC
2 sources
Multipoint
2 devices
2 sources
Sweat resistance
"Sweat-proof"
1 source

A retailer lists 40 h of battery without saying noise canceling is off. Your value stays, and the conflict goes to review.

Every product gets one complete, proven record.

Retailers, marketplaces and review sites all describe your products. Central builds the record they should start from, and keeps it yours.

Your values, never overwritten

Central never changes what your team entered. When a source disagrees, you see the evidence and decide.

Every gap filled and proven

Agents fill the attributes your record is missing and attach sources and a confidence score to every value.

Unproven claims held back

A claim that only one source makes is held, not published. Retailer marketing copy cannot slip into your record.

Changed facts tracked to every text

When a spec changes, Central flags every title, description and FAQ that uses it, in every language, ready to refresh.

How it works for your brand.

  1. Gather

    Start from your PIM or shop, as it is.

    Akeneo, Shopify and WooCommerce connect directly, or start from a spreadsheet. Agents then check your own pages, specialist retailers and reviews against your record.

    • Akeneo, Shopify, WooCommerce, Excel, CSV or Google Drive
    • Your own values are never overwritten
    Your PIM
    WH1000XM5 black
    Battery: 30 h, noise canceling on
    Your product page
    30 mm driver unit
    LDAC, AAC and SBC
    Specialist retailer
    Weight 250 g
    Battery: up to 40 h
    Independent review
    251 g on our scale
    Pairs with two devices at once

    Agents compare every source with your record

  2. Write

    Content and images from the same facts.

    Central writes titles, descriptions, selling points and FAQs from the verified record in every language, and Studio creates gallery images and on-model shots with your brand guidelines. It all goes back to your PIM or shop.

    Instead of writing and translating content separately for every market.

    Product content · written by CentralENDEFRES
    Sony WH-1000XM5 wireless noise canceling headphones

    The WH-1000XM5 runs 30 hours with noise canceling on, streams over LDAC, AAC or SBC and stays connected to two devices at once.

    • 30 h of battery with noise canceling
    • 30 mm drivers
    • Multipoint for two devices

  3. Protect your record

    Claims you never made stay out.

    When a retailer page states a different value, Central shows the conflict and the page it came from. Claims that only one source makes are held, so they never reach your content.

    Claims checked for the WH-1000XM5
    • 30 h of battery with noise canceling onverified
    • Connects to two devices at onceverified
    • "40 h of battery" with no mode statedheld
    • "Sweat-proof for workouts"held

Your product data, before and after.

Today

  • Specs spread across files and old pages
  • Attributes retailers ask for still empty
  • Retailers fill the gaps with their own copy
  • Old values linger after a spec changes
  • Content in one or two languages

With Central

  • One complete record, with sources
  • Every attribute retailers need, proven
  • Claims no source supports held back
  • Texts flagged when a fact changes
  • Every language your retailers sell in

From your record to every market.

  1. Connect your PIM or shop

    Akeneo, Shopify or WooCommerce, or upload a spreadsheet.

  2. Let the agents enrich it

    Every product researched, checked against your record and written, in one run.

  3. Check what Central flagged

    Only conflicts and unproven claims need your team.

  4. Publish

    Back to your PIM or shop, and to Google Merchant Center and eBay.

Questions from brands.

Something else on your mind? Talk to us.

Will Central change values my team approved?

No. Your own values are never overwritten. When a source disagrees, Central shows the evidence and your team decides.

How does the verified data reach my retailers?

Central writes verified attributes and content back into Akeneo, Shopify or WooCommerce, so what you share with retailers starts from the proven record. It also publishes to Google Merchant Center and eBay; Amazon and more are coming soon.

What happens to claims we never made?

They are held. A claim that only one source makes never reaches your content unless your team approves it.

Can Central create product images too?

Yes. Studio creates Amazon gallery images with your key facts and on-model Studio Shots for apparel, footwear and accessories, from the record and your brand guidelines. Lifestyle scenes and video are coming soon.

More solutions

For PIM and data teamsAn evidence layer beside your PIM.Read more →For content marketingContent written from verified facts, in your brand voice.Read more →For marketplace sellersListings shaped for each marketplace's rules.Read more →

One proven record for every product you make.

Connect your PIM or shop and see your first products completed. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.