Weight per size
Weight in grams for a stated size, never rounded into "lightweight" or "featherlight".
Runners and hikers compare grams, millimeters and ratings. Central's agents find those numbers, prove them with sources and write them into every listing.
Your first 3 products are free.
Your shop listed an 8 mm drop. Three sources say 6 mm, so it goes to review.
Supplier files usually cover the title, color and size. These are the numbers buyers compare side by side.
Weight in grams for a stated size, never rounded into "lightweight" or "featherlight".
Drop, stack height, midsole foam and plate, the specs runners compare across brands.
Waterproof membrane, hydrostatic head and fill power, each with its unit and the test that states it.
Fit, width, surface and intended use, plus who the product is not for, so buyers choose the right one.
Gather
Central starts from your shop or supplier file, then researches the brand page, specialist retailers and independent reviews for every shoe, jacket and piece of gear.
Agents: brand, 3 retailers, 2 reviews
Ground
"Prevents injuries" or "featherlight" stay out of your listings unless sources prove them. A different drop in your shop goes to your team with the evidence.
Instead of publishing whatever the reseller copy says.
Write
Titles, descriptions, FAQs and "ideal for / not ideal for" guidance are written from the verified facts in every language you sell in, and shaped for each channel.
A road running shoe with a 6 mm drop and a dual-density Helion superfoam midsole, weighing 300 g in men's US 9.
Something else on your mind? Talk to us.
Yes. Weight is stored with the size it applies to and never turned into a vague claim like "lightweight".
They are stored with their unit and the test or standard that states them. A plain "waterproof" with no source stays held for your team.
Yes. Central writes fit guidance from the verified facts, such as "ideal for long road runs, not ideal for technical trails", so buyers choose the right product.
Back to your shop, to Google Merchant Center and to eBay today. Amazon and Zalando are coming soon.
Connect your shop and see your first products enriched. Your first 3 products are free.
Running a large catalog? Talk to us.