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Every enrichment workflow, run by agents.

The Enrichment Engine completes product data, finds images, reads your files, writes content, discovers category attributes and checks official registries. Pick a workflow and your products; the agents do the rest.

Your first 3 products are free.

Sony WH-1000XM5Wireless noise canceling headphones · black
verified record
EAN
4548736141544
Your shop
Battery
30 h with noise canceling
3 sources
Weight
250 g
2 sources
Codecs
LDAC, AAC, SBC
2 sources
Charging
USB-C, 3 min for 3 h
2 sources
Multipoint
2 devices
2 sources
Water resistance
"Splash-proof"
1 source

Started from title and EAN. 5 facts added, 1 claim held.

Six workflows, one verified record.

Each workflow runs on the products you pick and writes into the same record, with a source on every value.

Enrich Product Data

Research, attributes and details for every product, each value checked against its source.

Find Product Images

Images of the exact product from the web, by role, each with its source.

Analyze Product Assets

Facts read from your confirmed images and files into the fields that are still empty.

Create Product Content

Descriptions, selling points, SEO fields, FAQs and marketplace bullets for your whole catalog.

Explore category attributes

The fields buyers and channels expect in each category, proposed with evidence.

Compliance checks

Energy labels, EU Ecolabel licenses, EU Safety Gate alerts and US CPSC recalls.

Complete the data.

  1. Enrich Product Data

    Fill every field the category needs.

    For each product, Central plans only the steps it still needs: research on the product's own page and other shops, then attributes, then details, each value checked against its source. Values you supplied are never changed.

    • Recommended right after an import
    • Only the missing steps run per product
    • Content can follow in the same run
    Your shop
    SONY WH1000XM5 BLK
    EAN 4548736141544
    Manufacturer page
    Up to 30 h with NC on
    Approx. 250 g
    Specialist retailer
    LDAC, AAC, SBC
    Multipoint: 2 devices
    Independent review
    Measured 31 h with NC

    Agents: manufacturer, 3 retailers, 2 reviews

  2. Find Product Images

    The right images for the exact product.

    Agents search the web for images of the exact product in your market, by role: main, gallery, lifestyle and thumbnail. Every candidate keeps its source. Central applies the pictures it trusts and asks you about the rest.

    • main
      manufacturer pageapplied
    • gallery
      manufacturer pageapplied
    • lifestyle
      specialist retailerasks you
    • thumbnail
      specialist retailerapplied

    KitchenAid Artisan · 4 images found

  3. Analyze Product Assets

    Facts from the images and files you already have.

    Central reads up to three confirmed images and a file per product, then fills only the empty fields you approved. Nothing you entered is overwritten.

    Instead of typing specs off packaging photos by hand.

    CeraVe Moisturizing CreamFacts read from the pack photo
    verified record
    Skin type
    Dry to very dry
    Pack photo
    Ceramides
    1, 3 and 6-II
    Pack photo
    Fragrance
    Fragrance-free
    Pack photo
    Size
    454 g
    Your shop

    Only empty fields were filled. The size from your shop stays as it is.

Write, discover and check.

  1. Create Product Content

    All base content, for the whole catalog.

    Long and short descriptions, selling points, meta title and description, H1, FAQs, a feed title and marketplace bullets, all written from verified facts. One click runs it on your whole catalog.

    • Every language you sell in
    • Your edits are kept as you wrote them
    • Refreshes flag every text a changed fact touches
    Product content · written by CentralENDEFRIT
    Smeg TSF01 2-slice toaster

    The TSF01 has six browning levels, reheat and defrost functions and a removable crumb tray, in Smeg's 50's style.

    • Long and short description
    • Selling points and FAQs
    • Meta title, H1 and feed title

  2. Explore category attributes

    Learn what complete means in each category.

    Schema Explorer compares researched products in a category and proposes the fields buyers and channels expect, with the evidence for each. It changes no product values; you decide which fields to add.

    Proposed fields · Stand mixers
    • Bowl capacity: found on 18 of 20 productsverified
    • Number of speeds: 17 of 20verified
    • Head type, tilt or bowl lift: 15 of 20verified
    • Attachment hub: 11 of 20verified
    • "Quietest motor": 1 source onlyheld

  3. Compliance checks

    Official registries, checked for you.

    Find energy labels in EPREL and EU Ecolabel licenses, and check EU Safety Gate alerts and US CPSC recalls. Labels and certifications fill empty fields; alerts and recalls go to your team and are never published as facts.

    Instead of searching four registries product by product.

    Registry checks · fridge-freezer
    • EPREL: energy class, label and product sheetverified
    • EU Ecolabel: no license for this modelverified
    • EU Safety Gate: no matching alertverified
    • US CPSC: possible recall, sent to reviewheld

The same product, before and after enrichment.

What most catalogs have

  • A supplier title and an EAN
  • A price and a color
  • Empty fields for the specs buyers compare
  • Marketing claims nobody can source

What Central delivers

  • Every attribute the category needs
  • A source and confidence score on each value
  • Conflicts with your data shown, never hidden
  • Unproven claims held back from your listings

Questions about the workflows.

Something else on your mind? Talk to us.

Which workflow should I start with?

Enrich Product Data, right after an import. It plans the steps each product still needs, and content can follow in the same run.

Can I run a workflow on my whole catalog?

Create Product Content runs on your whole catalog in one click. The other workflows take up to 100 products or categories per run.

What do the workflows cost?

Each workflow uses tokens per product, and a product is only charged if Central wrote something for it. Your first 3 products are free.

What happens when sources disagree?

Central keeps the conflict visible with every candidate value and its source. Your team decides; your own values stay as they are until you do.

More of Central

Asset IntelligenceFacts read from your product images and files.Read more →StudioMarketing assets from the verified record.Read more →LLM Data LayerProduct data that AI assistants can read.Read more →

Complete your catalog.

Connect your shop and see your first products enriched. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.