Keep your agency for strategy
Brand, campaigns and channel plans stay with the people who know your business. They build on Central's verified record instead of starting over.
Agencies bring expertise. Central makes catalog work repeatable.
Keep your agency for strategy and creative work. Central's agents research every product, prove each fact and write the content, so no project starts from a blank spec sheet.
Your first 3 products are free.
Shoei GT-Air 3Full-face touring helmet · matt black · M
verified record- Brand
- Shoei Your shop
- Sizes
- XS to XXL Your shop
- Standard
- ECE 22.06 2 sources
- Weight
- 1,640 g in size M 3 sources
- Anti-fog
- Pinlock EVO insert included 2 sources
- Intercom
- SENA SRL3 ready 2 sources
- Noise
- "Whisper-quiet" 1 source
Researched once and kept with its sources. The next brief starts from here.
The comparison in three sentences.
An agency brings people: strategy, creative judgment and channel experience, applied project by project. Central is an AI product content data layer: its agents research every product, prove each fact and write the content at catalog scale. Many brands keep their agency for strategy and let Central carry the catalog.
Keep your agency, add Central, or bring it in-house.
Bring catalog work in-house
If the agency mostly researches specs and rewrites listings, Central can take that over. Your team reviews only what Central flagged.
Pilot on one category
Run Central on a category the agency would normally audit by hand and compare: new facts, held claims and content ready to publish.
What each one brings.
Agencies are strong at strategy and judgment. Central is built for the research, proof and writing every single product needs.
| What it takes | Agencies |  Central AI |
|---|---|---|
| Researches product facts | Their team, product by product | Agents research every product |
| A source on every value | Depends on the agency's process | Sources and confidence per fact |
| Holds unproven claims back | Depends on their review | Held until sources agree |
| Content in every language | Depends on the team | Written from the same verified facts |
| Covers the whole catalog | Grows with team size | One-click runs across the catalog |
| Updates when a fact changes | Depends on the engagement | Every text using it is flagged |
How agencies and Central work together.
Research
Central does the product research once, with proof.
Agents read your shop, then the manufacturer page, specialist retailers and independent reviews. Every fact keeps its sources, so nobody researches the same helmet twice.
Your shopSHOEI GT-AIR3 M MATT BLK
Sizes XS to XXLManufacturer page Homologation: ECE 22.06
Pinlock EVO insert includedSpecialist retailer Weight (M): 1,640 g
SENA SRL3 readyIndependent review Visor drops easily with gloves onAgents: manufacturer, 3 retailers, 2 reviews
Create
Your agency builds on facts that are already proven.
Titles, descriptions, selling points and FAQs come from the verified record in every language you sell in. Your agency spends its time on positioning and campaigns, not on spec sheets.
Instead of repeating the same spec research in every project.
Shoei GT-Air 3 full-face touring helmet
The GT-Air 3 is certified to ECE 22.06, weighs 1,640 g in size M and comes with a Pinlock EVO anti-fog insert.
- ECE 22.06 certified
- Pinlock EVO insert included
- Ready for the SENA SRL3
Try it on one category.
Connect your catalog
Connect your shop or upload a spreadsheet, and pick one category.
Let the agents enrich it
Central researches every product and checks each value against independent sources.
Review with your agency
Go through conflicts and held claims together. Everything else is ready.
Publish and divide the work
Publish to your shop and channels, then decide which work stays with your agency.
Questions about Central and agencies.
Something else on your mind? Talk to us.
Do we have to stop working with our agency?
No. Agencies stay valuable for strategy, brand and campaigns. Central takes over product research and catalog content, so their time goes into the work only people can do.
What does our agency get from Central?
A verified record for every product: facts with sources, held claims and base content in every language. Briefs and campaigns can start from proven facts.
Who decides when sources disagree?
Your team. Central shows the conflict with the evidence attached and never overwrites your own data.
How do I start?
Connect your shop and run Central on one category. Your first 3 products are free.
More comparisons
Make catalog work repeatable.
Connect your shop and see your first products researched and written. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.