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Lengow distributes your catalog. Central makes it complete first.

Keep Lengow for marketplaces, mapping and orders. Central's agents research the category attributes your products are missing, prove every value and write content in every language.

Your first 3 products are free.

Maxi-Cosi Pebble 360 Pro2Infant car seat · rotating · black
verified record
Brand
Maxi-Cosi
Your shop
Color
Black
Your shop
Use
From birth
3 sources
Rotation
360° on the base
2 sources
Base
FamilyFix 360 Pro
2 sources
Claim
"Fits every car"
1 source

3 attributes added and 1 claim held, before any marketplace sees them.

The comparison in three sentences.

Lengow is a feed and marketplace platform: it maps your catalog to marketplaces and ad channels and brings marketplace orders into one place. Central is an AI product content data layer: its agents find the facts your data is missing, prove them and write the content. Many teams keep Lengow and give it better data.

Keep Lengow, add Central, or go direct.

Keep Lengow and add Central

Marketplace connections, mappings and orders stay in Lengow. Central completes the data in your shop, so each marketplace gets the attributes it asks for.

Publish direct where it fits

For Google Merchant Center and eBay, Central can publish itself, with each channel's rules checked before sending.

Pilot on one category

Pick a category where marketplaces keep asking for missing attributes, run Central on it and compare the result.

Where each one is strong.

Lengow is strong at reaching many marketplaces. Central is built to complete and prove the data, then write from it.

What it takesLengowCentral AI
Category mapping per marketplaceIts core strengthMappings stay, with better input
Finds missing facts on the webNot its focusAgents research every product
A source on every valueNot its focusSources and confidence per fact
Holds unproven claims backDepends on your rulesHeld until sources agree
Content in every market's languageDepends on your source dataWritten from the same verified facts
Publishes listings to channelsMany marketplaces, its core jobGoogle Merchant Center and eBay today

How Central works with Lengow.

  1. Complete

    Every category gets the attributes marketplaces ask for.

    Central knows which attributes a complete record needs in each category and researches the missing ones on manufacturer pages, specialist retailers and independent reviews.

    Infant car seats · what your shop has
    • Brand, color, GTINverified
    • Age or height rangemissing
    • Rotationmissing
    • Compatible basemissing
    • "Fits every car"held
  2. Localize

    One proven record, written for every market.

    Titles, descriptions and selling points are written from the verified facts in each market's language. Central writes them back to your shop, and Lengow sends them on.

    Instead of translating thin supplier copy for each market.

    Product content · written by CentralENFRDEITES
    Maxi-Cosi Pebble 360 Pro2 infant car seat, black

    An infant car seat for use from birth that rotates 360° on the FamilyFix 360 Pro base.

    • Suitable from birth
    • Rotates 360° on its base
    • Pairs with FamilyFix 360 Pro

Try it on one category.

  1. Connect your shop

    Connect Shopify or WooCommerce, the catalog Lengow already reads.

  2. Let the agents enrich it

    Central researches every product and proves each value.

  3. Review what Central flagged

    Conflicts and held claims wait for your team. Everything else is ready.

  4. Write back and compare

    Send the data back to your shop and compare what Lengow sends next.

Questions about Central and Lengow.

Something else on your mind? Talk to us.

Do I have to replace Lengow?

No. Lengow keeps your marketplace connections, mappings and orders. Central completes the data and writes the content it sends.

Which marketplaces does Central publish to?

Google Merchant Center and eBay today. Amazon, Cdiscount, Fnac Darty, ManoMano and more are coming soon. Until then, Lengow carries your completed data there.

Does Central replace Lengow's category mapping?

No. Central completes the attributes in your record. Mapping them to each marketplace's categories stays in Lengow.

Will Central overwrite values my team entered?

No. Your values stay as they are. When sources disagree, Central flags the conflict for your team instead of changing anything.

How do I start?

Connect your shop and run Central on one category. Your first 3 products are free.

Give Lengow complete data.

Connect your shop and see your first products completed. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.