Keep ChannelEngine and add Central
Marketplace connections, orders and stock stay in ChannelEngine. Central completes the product data it sends, with a source on every value.
ChannelEngine connects your marketplaces. Central completes the data.
Keep ChannelEngine for listings, orders and stock across marketplaces. Central's agents research what your products are missing, prove every value and write content in every language.
Your first 3 products are free.
Arc'teryx Beta LT jacketMen's hardshell jacket · black · M
verified record- Brand
- Arc'teryx Your shop
- Size
- M Your shop
- Membrane
- GORE-TEX, 3-layer 3 sources
- Hood
- Helmet-compatible 2 sources
- Weight
- 395 g in size M 2 sources
- Fit
- Regular 2 sources
- Claim
- "Breathes like a softshell" 1 source
4 attributes added and 1 claim held, before any marketplace sees the listing.
The comparison in three sentences.
ChannelEngine is a marketplace integration platform: it lists your products on many marketplaces and keeps orders, stock and prices in sync. Central is an AI product content data layer: its agents find the facts your listings are missing, prove them and write the content. Many brands keep ChannelEngine and give it better data.
Keep ChannelEngine, add Central, or go direct.
Publish direct where it fits
For Google Merchant Center and eBay, Central can publish itself, with each channel's rules checked. More marketplaces are coming soon.
Pilot on one category
Pick a category where marketplace listings are thin, run Central on it and compare: attributes added, claims held, content ready.
Where each one is strong.
ChannelEngine is strong at marketplace operations. Central is built to complete and prove the data, then write from it.
| What it takes |  ChannelEngine |  Central AI |
|---|---|---|
| Publishes listings to channels | Many marketplaces, its core strength | Google Merchant Center and eBay today |
| Finds missing facts on the web | Not its focus | Agents research every product |
| A source on every value | Not its focus | Sources and confidence per fact |
| Holds unproven claims back | Depends on your setup | Held until sources agree |
| Fills category attributes | Mapped from the data you have | Researched where your data is thin |
| Content in every language | From your source data | Written from the same verified facts |
How Central works with ChannelEngine.
Research
Agents find what marketplace shoppers look for.
Central reads your shop as it is and researches the manufacturer page, specialist retailers and independent reviews for every product. Each value keeps its sources and a confidence score.
Your shopARCTERYX BETA LT JKT M BLK
Size: MManufacturer page 3-layer GORE-TEX shell
Helmet-compatible hoodSpecialist retailer Weight: 395 g (M)
Regular fitIndependent review Hood fits over a climbing helmetAgents: manufacturer, 3 retailers, 1 review
Write
One verified record, content for every market.
Titles, descriptions and selling points are written from the verified facts in each market's language. Central writes them back to your shop, and ChannelEngine carries them to your marketplaces.
Instead of rewriting the same jacket for every marketplace by hand.
Arc'teryx Beta LT men's hardshell jacket
A 3-layer GORE-TEX shell with a helmet-compatible hood, weighing 395 g in size M.
- 3-layer GORE-TEX shell
- Helmet-compatible hood
- Regular fit for layering
Run a pilot on one category.
Connect your shop
Connect Shopify or WooCommerce, the catalog ChannelEngine already reads.
Let Central research
Every product gets researched, every value checked and scored.
Check the flags
Your team sees only conflicts and held claims, with the evidence attached.
Write back and sync
Send the data back to your shop and let ChannelEngine carry it to your marketplaces.
Questions about Central and ChannelEngine.
Something else on your mind? Talk to us.
Do I have to replace ChannelEngine?
No. ChannelEngine keeps your marketplace connections, orders and stock. Central completes the product data and content it sends.
Which marketplaces does Central publish to?
Google Merchant Center and eBay today. Amazon, Zalando, bol., OTTO and more are coming soon. Until then, ChannelEngine carries your completed data there.
Does Central handle marketplace categories?
Central knows which attributes a complete record needs in each product category and researches the missing ones. Mapping them to each marketplace's categories stays in ChannelEngine.
What happens when sources disagree with my data?
Your data stays as it is. Central shows the conflict with the evidence, and your team decides.
How do I start?
Connect your shop and run Central on one category. Your first 3 products are free.
More comparisons
Give your marketplaces complete data.
Connect your shop and see your first products completed. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.