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Product content in your voice, with a source for every claim.

Central's agents prove the facts first, then write descriptions, selling points, FAQs and SEO fields in your brand voice and every language you sell in. Every sentence traces to a source.

Your first 3 products are free.

CeraVe Moisturizing Cream340 g tub · your shop
verified record
Brand
CeraVe
Your shop
Size
340 g
Your shop
Skin type
Dry to very dry
3 sources
Key ingredients
3 ceramides, hyaluronic acid
3 sources
Fragrance
Fragrance-free
3 sources
Non-comedogenic
Yes
2 sources
Use
Face and body
2 sources
Results
"Visible results overnight"
1 source

Every sentence in the description traces to one of these facts. The overnight claim stays out.

Content your team can stand behind.

A writing tool is only as accurate as the facts it starts from. Central proves the facts first, so your team edits for voice, not for accuracy.

A source for every claim

Every sentence traces to a verified fact. Select a claim to see the pages that support it.

Your brand voice

Descriptions, selling points and FAQs follow your brand voice, while the facts stay exactly as verified.

Every language

Each market gets content in its own language, written from the same verified facts.

Updated when facts change

When a fact changes, Central flags every text that uses it, so an old claim does not linger in any language.

How it works for your content team.

  1. Ground

    Facts first, then the writing.

    Agents gather every fact from your shop, the manufacturer, specialist retailers and reviews, and check each one against independent sources. Claims only one source makes are held before a sentence is written.

    • Facts from your shop, Akeneo or a spreadsheet, plus the web
    • Unproven claims held, never written
    Your shop
    CERAVE MOISTURIZING CREAM 340G
    "Rich cream for dry skin."
    Manufacturer page
    3 essential ceramides
    Hyaluronic acid, fragrance-free
    Specialist retailer
    For dry to very dry skin
    Face and body
    Independent review
    Non-comedogenic, no fragrance

    Agents prove the facts before anything is written

  2. Write

    Copy in your voice, with the sources attached.

    Central writes the description, selling points, FAQ and SEO fields from the verified record in your brand voice. Edit anything you like: your edits are kept and published as you wrote them.

    Instead of rewriting a supplier paragraph and hoping the details are right.

    Product content · written by CentralENDEFRITES
    CeraVe Moisturizing Cream for dry to very dry skin

    A fragrance-free cream for dry to very dry skin, made with three essential ceramides and hyaluronic acid. It is non-comedogenic and works on face and body.

    • Three essential ceramides and hyaluronic acid
    • Fragrance-free and non-comedogenic
    • For face and body

  3. Answer

    FAQs and fit guidance buyers can trust.

    Central answers the questions buyers ask before they order and adds honest fit guidance: who the product is ideal for, and who should pick something else. Every answer comes from verified facts.

    FAQ and fit guidance for the cream
    • Is it fragrance-free?verified
    • Can I use it on my face?verified
    • Ideal for dry to very dry skinverified
    • Not ideal for oily skinverified
    • "Clears acne in days"held

One product text, before and after.

Written from thin data

  • A supplier paragraph full of adjectives
  • Claims nobody checked
  • A different voice on every page
  • Translations ordered separately
  • Old claims left in after a reformulation

Written by Central

  • Copy built from verified facts
  • Unproven claims held, not published
  • Your brand voice in every text
  • Every language from the same facts
  • Texts flagged when a fact changes

From verified facts to published copy.

  1. Connect your shop

    Shopify, WooCommerce or Akeneo, or paste a product URL.

  2. Let the agents prove the facts

    Every claim checked against independent sources.

  3. Review the drafts

    Edit for voice. Only conflicts and held claims need a decision.

  4. Publish

    Back to your shop, and to Google Merchant Center and eBay, in every language.

Questions from content teams.

Something else on your mind? Talk to us.

Do we still need copywriters for product content?

No. Central writes every product text in your approved brand voice, from verified facts. Your team approves the voice, edits what it wants and makes the final call.

Can it write in our brand voice?

Yes. Content follows your brand voice in every language, while the facts stay exactly as verified.

Can we edit what Central writes?

Yes. Edits are kept and published as you wrote them. Select any claim to see the sources behind it.

Can Central create marketing material too?

Yes. Studio is live: Studio Shots, Amazon gallery images, marketing and ads copy and social captions, all from the verified record. Lifestyle scenes and video are coming soon.

More solutions

For SEO and AI visibilityProduct data search engines and AI assistants can read.Read more →For brandsOne verified source of truth for every retailer.Read more →For agenciesRepeatable catalog work for every client.Read more →

Write every product from proven facts.

Connect your shop and see your first products written. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.