Bytes against the limit
Counted as you type against a limit of 250 bytes, with the bytes you have left or a warning once the field is too long.
Count the bytes in your Amazon search terms.
Backend search terms are limited in bytes, not characters, and umlauts and accented letters take 2 bytes each. Paste your keywords and see the count as you type. Nothing is uploaded.
Search termsAmazon backend keywords
Resultcounted in your browser
What the counter checks.
Multi-byte characters
Umlauts and accented letters such as ä, ö, ü, ß and é take 2 bytes, the euro sign 3. The counter lists each one it finds.
Repeated words
Words that appear more than once, in any capitalization, are flagged. A repeat uses bytes without adding reach.
Bytes, characters and words
All three side by side, so you can see what special characters cost you.
Coming soon in Central
Search terms written from verified facts.
Amazon is coming soon to Central. Search terms will be written from the verified record in each market's language, so every word describes the product, and counted in bytes before they are sent. Today Central already checks every listing against the rules of Google Merchant Center and eBay before it goes out.
Instead of cutting words by hand until the field fits, market by market.
Smeg TSF01, German search terms: 96 of 250 bytes
- toaster 2 scheiben breite schlitze: type and slotsverified
- auftauen aufwärmen bagel: the three functionsverified
- 950 watt retro rot: power, style and colorverified
- krümelschublade: removable crumb trayverified
- bester toaster: no source, left outheld
Questions about search term bytes.
Something else on your mind? Talk to us.
Why bytes and not characters?
The search terms field is limited in bytes. Plain letters and digits take 1 byte each, but umlauts and accented letters take 2, so a German or French field fills up faster than its character count suggests.
What happens if I go over the limit?
Search terms over the limit may not be indexed at all. Trim the field yourself instead of hoping only the last words are cut off.
Should I repeat important words?
No. Repeating a word uses bytes without adding reach. The counter flags every word that appears more than once.
Is 250 bytes the limit everywhere?
It is the common limit. Some marketplaces differ, so check the current rules in your seller account.
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Central verifies the facts behind every title and attribute. Google Merchant Center and eBay work today, Amazon is coming soon. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.