All your languages
Titles, descriptions, selling points, FAQs, SEO fields and alt texts, written for each market.
Localize product content without changing the facts.
A Dutch oven in the US, a casserole in the UK, a cocotte in France. Central writes each market's content from the same verified facts, in that market's own words.
Your first 3 products are free.
Le Creuset Signature round casseroleEnameled cast iron · 24 cm · 4.2 l
verified record- Brand
- Le Creuset Your shop
- Diameter
- 24 cm Your shop
- Material
- Enameled cast iron 3 sources
- Capacity
- 4.2 l 3 sources
- Heat sources
- All, including induction 3 sources
- Lid
- Included 2 sources
- Heating
- "Heats faster than any pot" 1 source
One record behind all languages. Facts and sizes stay the same in each market.
Where localization goes wrong today, and what changes.
✕Today
- Each language translated from the last translation
- Claims that grow stronger in another language
- Decimal points and units that change meaning
- Product names that sound wrong in the market
- Each change repeated by hand, language by language
✓With Central
- All languages written from the same verified facts
- Claims exactly as strong as the sources allow
- Units and number formats right for each market
- The words each market uses for the product
- A changed fact flagged in all languages at once
How Central writes each language.
Connect your catalog
Central reads your products and the languages you sell in.
Verify the facts once
Agents prove every fact before anything is written, so all languages start from the same record.
Write for each market
Titles, descriptions, FAQs and SEO fields in each language, with the market's own terms, units and number formats.
Review and publish
Check what Central flagged, then publish to your shop and channels.
What you get.
The same facts everywhere
Each sentence, in each language, traces to the same verified fact and its sources.
One change, all languages
When a fact changes, Central flags each text that uses it, in all languages.
Market words
The same pot, in each market's own words.
A Dutch oven in the US is a casserole in the UK, a Bräter in Germany and a cocotte in France. Central uses the words buyers in each market use, around the same facts.
Instead of translating the English page word for word.
Le Creuset Signature Bräter rund, 24 cm
Der Bräter aus emailliertem Gusseisen fasst 4,2 Liter und eignet sich für alle Herdarten, auch für Induktion. Der Deckel ist im Lieferumfang enthalten.
Checks
Facts and claims stay the same in every language.
Sizes, capacities and number formats are checked in each version. A claim held in English is held in all of them.
Language check for the Signature casserole
- Same size and capacity in each versionverified
- Decimal comma in German and Frenchverified
- Hob in the UK, cooktop in the USverified
- Induction claim kept, with its sourcesverified
- "Heats faster than any pot" held in all languagesheld
Questions about localization.
Something else on your mind? Talk to us.
Is this just machine translation?
No. All languages are written from the verified record, with each market's own terms and formats, so facts and claims keep the same strength everywhere.
Which languages does Central write?
The languages you sell in. Each one is written from the same verified record.
What happens when a fact changes?
Central flags each text that uses it, in all languages, so no market keeps an outdated version unnoticed.
Can my team review a language before it goes live?
Yes. You decide what needs a review. Flagged texts wait for your team, in any language, before you publish.
More use cases
Sell in all your languages with the same facts.
Connect your shop and see your first products in the languages you sell in. Your first 3 products are free.
Running a large catalog? Talk to us.
- Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
- Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
- Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.