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Fix Merchant Center errors by fixing the product data.

Missing identifiers, titles in capitals, unclear product types. Central fixes the data behind each error and checks every listing against Google's rules before it is sent.

Your first 3 products are free.

Google Merchant CenterFixed and checked · 1 field for review
titlerewritten

Bosch Disc Brake Pad Set 0 986 460 162

brandrewritten

Bosch

mpnadded

0 986 460 162

product_typeadded

Car parts > Brakes > Brake pads

Where error fixing goes today, and what changes.

Today

  • Errors fixed in the channel, one product at a time
  • Identifiers missing or in the wrong format
  • Titles in capitals, full of supplier codes
  • The same error back after the next update
  • No way to tell which errors need a decision

With Central

  • Errors fixed in the product record, for every channel
  • Identifiers checked and shaped to the channel's format
  • Titles rewritten from the verified record
  • Fixes that hold, because the record itself is right
  • Only real decisions sent to your team

How Central fixes errors at the source.

  1. Connect your shop and channels

    Central reads your products and connects to Google Merchant Center and eBay.

  2. Find the gaps

    Each product is checked against the channel's rules: missing attributes, wrong formats, unproven claims.

  3. Agents fix the record

    Missing facts are researched and proven. Values are shaped to the format the channel expects.

  4. Checked, then sent

    Each listing is checked again before it goes out. Anything that needs a human goes to your team.

What you get.

Fixes that last

Errors are fixed in the record, so the next update does not bring them back.

Clear next steps

Errors only you can fix, such as an identifier only you can confirm, go to your team with the reason.

Rules checked first

Every listing is checked against the channel's rules before it is sent, not after it is rejected.

  1. Check

    Every issue fixed or explained.

    Central fixes what the data can fix and tells you what it cannot. A GTIN that fails its check digit goes to your team. Central never invents one.

    Issues for Bosch 0 986 460 162
    • Title in capitals, rewrittenverified
    • Brand shown as Bosch, not ROBERT BOSCH GMBHverified
    • MPN added from the part numberverified
    • Product type added from 2 sourcesverified
    • GTIN fails its check digit: for your reviewheld
    • "Lasts longer than original pads" kept outheld

  2. Record

    Fixed in the record, shaped for the channel.

    Your values stay as they are. Central adds what sources confirm, such as the product type, and shapes brand and part number to the format Google expects.

    Instead of patching values in Merchant Center that the next update overwrites.

    Bosch brake pad set 0 986 460 162Disc brake pads · the record behind the listing
    verified record
    Part number
    0986460162
    Your shop
    Brand
    ROBERT BOSCH GMBH
    Your shop
    Product type
    Disc brake pad set
    2 sources
    MPN for Google
    0 986 460 162
    2 sources
    GTIN
    Fails its check digit
    Your shop
    Durability
    "Lasts longer than original"
    1 source

    Your values stay as they are. The listing gets Google's format, and the GTIN goes to your team.

Questions about fixing feed errors.

Something else on your mind? Talk to us.

Can Central fix every error?

No. Some errors need your decision, such as an identifier only you can confirm or a setting in your Merchant Center account. Central fixes what the data can fix and shows you the rest.

Will Central change my data to make an error go away?

No. Your data stays as it is. Central shapes values for the channel and sends conflicts to your team with the evidence.

Does this work for eBay too?

Yes. eBay listings are shaped and checked against eBay's rules in the same way. Other marketplaces are coming soon.

Do I have to replace my feed tool?

No. Central can write the corrected data back to Shopify, WooCommerce or Akeneo, so the tools that read from them get it too.

More use cases

One record for every channelShape one verified record for Google Merchant Center, eBay and your shop.Read more →Fix supplier product dataClean up supplier files before they reach the store.Read more →Rule-checked marketplace listingsRequired attributes and proven claims, checked before they are sent.Read more →

Fix the data behind your errors.

Connect your shop and Google Merchant Center and see your first products fixed. Your first 3 products are free.

Running a large catalog? Talk to us.

  1. Connect your shopPaste its URL, or connect Shopify, WooCommerce or Akeneo. No mapping, no clean-up.
  2. Let the agents enrich itEvery product gathered, verified and completed, with content in every language.
  3. Publish everywhere you sellChannel-ready listings for your shop, Google Merchant Center and eBay.